Concepedia
2
Publications
198
Citations
H-Index
2002
Active since
Affiliations
The Ohio State University(Current)
H. H. Kwon is an author at The Ohio State University.
Publications per year
2002–2008
Factors Influencing Impulse Buying of Sport Team Licensed Merchandise
H. H. Kwon, Ketra L. Armstrong · Sport Marketing Quarterly · 2002 · 170 citations
Does a Manufacturer Matter in Co-branding? The Influence of a Manufacturer Brand on Sport Team Licensed Apparel
H. H. Kwon, Hongbum Kim, Michael Mondello · Sport Marketing Quarterly · 2008 · 28 citations
Rows per page
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