Concepedia

Harry H. Kwon

HH

4

Publications

550

Citations

4

H-Index

2005

Active since

Affiliations

Florida State University(Current)

Harry H. Kwon is an author at Florida State University specializing in behavioral sciences, psychology, and social psychology.

Top concepts

Behavioral ScienceMarketingManagementPsychologySocial SciencesSport PsychologyConsumer ResearchSocial PsychologyApplied Social PsychologyHealth

Publications per year

2005–2011

4

Publications

4

The Mediating Role of Perceived Value: Team Identification and Purchase Intention of Team-Licensed Apparel

Harry H. Kwon, Galen T. Trail, Jeffrey James · Journal of Sport Management · 2007 · 257 citations

Customer Satisfaction, Consumer Study, Brand Strategy +20

Are Multiple Points of Attachment Necessary to Predict Cognitive, Affective, Conative, or Behavioral Loyalty?

Harry H. Kwon, Galen T. Trail, Dean S. Anderson · Sport Management Review · 2005 · 157 citations

Social Psychology, Empathy, Social Sciences +20

Impulse Purchases of Sport Team Licensed Merchandise: What Matters?

Harry H. Kwon, Ketra L. Armstrong · Journal of Sport Management · 2006 · 85 citations

Behavioral Decision Making, Social Psychology, Consumer Research +20

The effects of vicarious achievement on BIRGing and CORFing: Testing moderating and mediating effects of team identification

Galen T. Trail, Yukyoum Kim, Harry H. Kwon et al. · Sport Management Review · 2011 · 51 citations

Rows per page

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