Concepedia

Maxwell Poole

MP

Statistics

Publications

7

Citations

562

H-Index

7

Active since

2016

Affiliations

Saint Mary's University(Current)

Carleton University

York University

Maxwell Poole is an author at Saint Mary's University specializing in social media, media studies, and brand management.

Publications per year

2016–2023

7

Publications

7

Emoji, Playfulness, and Brand Engagement on Twitter

Lindsay McShane, Ethan Pancer, Maxwell Poole et al. · Journal of Interactive Marketing · 2020 · 187 citations

Business, Marketing, Marketing Management +12

How Readability Shapes Social Media Engagement

Ethan Pancer, Vincent Chandler, Maxwell Poole et al. · Journal of Consumer Psychology · 2018 · 124 citations · Full text

Business, Communication, Marketing +17

The popularity and virality of political social media: hashtags, mentions, and links predict likes and retweets of 2016 U.S. presidential nominees’ tweets

Ethan Pancer, Maxwell Poole · Social Influence · 2016 · 93 citations

Public Affairs, Communication, Political Communication +17

The Influence of B to B Social Media Message Features on Brand Engagement: A Fluency Perspective

Lindsay McShane, Ethan Pancer, Maxwell Poole · Journal of Business-to-Business Marketing · 2019 · 80 citations

Business, Marketing, Marketing Management +13

Content Hungry: How the Nutrition of Food Media Influences Social Media Engagement

Ethan Pancer, Matthew Philp, Maxwell Poole et al. · Journal of Consumer Psychology · 2021 · 39 citations · Full text

Social Sciences, Communication, Nutrition +17

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