Concepedia
Statistics
Publications
4
Citations
327
H-Index
Active since
2016
Affiliations
Grenoble Ecole de Management(Current)
Baruch College
École de management de Lyon
The Ohio State University
Mia M. Birau is an author at Grenoble Ecole de Management specializing in consumer behavior, social sciences, and marketing.
Publications per year
2016–2021
The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process
Lauren Block, Punam Anand Keller, Beth Vallen et al. · Journal of Public Policy & Marketing · 2016 · 226 citations
Social Sciences, Marketing, Psychology +17
Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy
Lucie K. Ozanne, Jason Stornelli, Michael G. Luchs et al. · Journal of Public Policy & Marketing · 2020 · 46 citations
Social Sciences, Marketing, Marketing Management +12
It is easy to do the right thing: Avoiding the backfiring effects of advertisements that blame consumers for waste
Mia M. Birau, Corinne Faure · Journal of Business Research · 2018 · 45 citations
Business, Marketing, Marketing Management +10
How Communications That Portray Unhealthy Food Consumption Reduce Food Intake Among Dieters
Mia M. Birau, Diogo Hildebrand, Carolina Werle · Journal of Public Policy & Marketing · 2021 · 10 citations · Full text
Social Sciences, Health Behavior, Nutrition +17
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