Statistics
Publications
10
Citations
594
H-Index
10
Active since
1994
Muhua Li is an author at University Town of Shenzhen specializing in engineering, brand equity, and consumer engagement.
Publications per year
1994–2023
10
10
A cytokinesis checkpoint requiring the yeast homologue of an APC-binding protein
Muhua Li, Neil Adames, Michael D. Murphy et al. · Nature · 1998 · 154 citations · Full text
Fanning the flames: Transmitting negative word of mouth of rival brands
Junyun Liao, Jiawen Chen, Haichuan Zhao et al. · Journal of Business Research · 2022 · 20 citations
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