10
Publications
569
Citations
10
H-Index
1974
Active since
Franklin Acito is an author at Indiana University – Purdue University Indianapolis specializing in statistics, business, and management.
Top concepts
StatisticsBusinessManagementMarketingEngineeringEducationEconometricsFactor AnalysisDecision ScienceConsumer Research
Publications per year
1974–1981
10
10
Arun K. Jain, Franklin Acito, Naresh K. Malhotra et al. · Journal of Marketing Research · 1979 · 164 citations
Customer Satisfaction, Behavioral Decision Making, Consumer Research +23
How advertising affects employees
Franklin Acito, Jeffrey D. Ford · Business Horizons · 1980 · 46 citations
Rows per page
1–5 of 10