Philipp Wassler

Digital free tourism – An exploratory study of tourist motivations

Inta Egger, Sut Ieng Lei, Philipp Wassler · Tourism Management · 2020 · 162 citations

Culture, Destination Marketing, Digital Marketing +7

A tale of four futures: Tourism academia and COVID-19

Philipp Wassler, Daisy X.F. Fan · Tourism Management Perspectives · 2021 · 85 citations · Full text

Culture, Cultural Tourism, Tourism Academia +3

Contesting the Commercialization and Sanctity of Religious Tourism in the Shaolin Monastery, China

Kam Hung, Xiaotao Yang, Philipp Wassler et al. · International Journal of Tourism Research · 2016 · 70 citations · Full text

Tourism Management, East Asian Studies, Cultural Heritage +16

Identity and destination branding among residents: How does brand self‐congruity influence brand attitude and ambassadorial behavior?

Philipp Wassler, Wang Liang, Kam Hung · International Journal of Tourism Research · 2019 · 63 citations · Full text

Consumer Research, Brand Strategy, Destination Brand Attitude +19

COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: a PMT segmentation analysis

Nigel Williams, Thi Hong Hai Nguyen, Giacomo Del Chiappa et al. · Current Issues in Tourism · 2021 · 62 citations · Full text