Concepedia

Wang Liang

WL

4

Publications

171

Citations

4

H-Index

2019

Active since

Affiliations

Zhejiang University(Current)

Bournemouth University

Hong Kong Polytechnic University

Wang Liang is an author at Zhejiang University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessCultureTourismBrand AwarenessBrand ManagementBrand DevelopmentTrustBranding

Publications per year

2019–2021

4

Publications

4

Identity and destination branding among residents: How does brand self‐congruity influence brand attitude and ambassadorial behavior?

Philipp Wassler, Wang Liang, Kam Hung · International Journal of Tourism Research · 2019 · 63 citations · Full text

Consumer Research, Brand Strategy, Destination Brand Attitude +19

Industry as Contexts or Theory? A Systematic and Meta-Analysis of Status and Directions of Organizational Citizenship Behaviors in Hospitality

Emily Ma, Danni Wang, Wang Liang et al. · Journal of Hospitality & Tourism Research · 2021 · 41 citations

Customer Satisfaction, Tourism Management, Measurement Frameworks +15

Residents’ power and trust: A road to brand ambassadorship?

Philipp Wassler, Wang Liang, Kam Hung · Journal of Destination Marketing & Management · 2021 · 39 citations · Full text

Culture, Management, Brand Development +6

RFID adoption strategy in a retailer-dominant supply chain with competing suppliers

Feng Tao, Wang Liang, Tijun Fan et al. · European Journal of Operational Research · 2021 · 28 citations

Retailer-dominant Supply Chain, Supplier Relationship, Management +11

Rows per page

1–4 of 4