Statistics
Publications
3
Citations
216
H-Index
3
Active since
2022
Affiliations
Melanie Clegg is an author at University of St.Gallen specializing in business, marketing, and marketing strategy.
Publications per year
2022–2023
3
3
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing
Reto Hofstetter, Emanuel de Bellis, Leif Brandes et al. · Marketing Letters · 2022 · 133 citations · Full text
Unveiling the Mind of the Machine
Melanie Clegg, Reto Hofstetter, Emanuel de Bellis et al. · Journal of Consumer Research · 2023 · 52 citations · Full text
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