Concepedia

Jeffrey A. Barach

JA

Statistics

Publications

7

Citations

628

H-Index

7

Active since

1969

Affiliations

Tulane University(Current)

Jeffrey A. Barach is an author at Tulane University specializing in business, marketing management, and marketing.

Publications per year

1969–1995

7

Publications

7

Successful Succession in Family Business

Jeffrey A. Barach, Joseph Ganitsky · Family Business Review · 1995 · 312 citations

, , +13

Entry of the Next Generation: Strategic Challenge for Family Business

Jeffrey A. Barach, Joseph Gantisky, James A. Carson et al. · Journal of Small Business Management · 1988 · 202 citations

, , +17

Advertising Effectiveness and Risk in the Consumer Decision Process

Jeffrey A. Barach · Journal of Marketing Research · 1969 · 36 citations

, , +14

Applying marketing principles to social causes

Jeffrey A. Barach · Business Horizons · 1984 · 24 citations

, , +8

Advertising Effectiveness and Risk in the Consumer Decision Process

Jeffrey A. Barach · Journal of Marketing Research · 1969 · 21 citations

, , +14

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