Concepedia

Pranay Verma

PV

22

Publications

775

Citations

17

H-Index

2015

Active since

Affiliations

Amity University(Current)

Guru Gobind Singh Indraprastha University

Indian Institute of Management Lucknow

Pranay Verma is an author at Amity University specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementCustomer SatisfactionBusinessConsumer BehaviorInteractive MarketingEconomicsTechnologyAgricultural Economics

Publications per year

2015–2024

22

Publications

22

Integrating perceived economic wellbeing to technology acceptance model: The case of mobile based agricultural extension service

Pranay Verma, Neena Sinha · Technological Forecasting and Social Change · 2017 · 198 citations

Customer Satisfaction, Economic Wellbeing, Self-service Technology +11

The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Model

Pranay Verma · Journal of Promotion Management · 2020 · 111 citations

Marketing, Customer Satisfaction, Relationship Marketing +15

The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention

Anita Goyal, Pranay Verma · Journal of Strategic Marketing · 2022 · 54 citations

Customer Satisfaction, Brand Equity, Overall Brand Equity +12

The effect of presentation, product availability and ease upon transaction reliability for online food delivery aggregator applications – moderated mediated model

Pranay Verma · Journal of Foodservice Business Research · 2020 · 46 citations

Awareness of Cybercrimes in Society 5.0: Perception of Generation-Z

Vinita Sharma, Pranay Verma, Anamica Singh et al. · 2024 · 40 citations

Rows per page

1–5 of 22