Concepedia

Anita Goyal

AG

16

Publications

635

Citations

14

H-Index

1990

Active since

Affiliations

Indian Institute of Management Lucknow(Current)

Management Development Institute

Amity University

Anita Goyal is an author at Indian Institute of Management Lucknow specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer BehaviorCustomer SatisfactionEngineeringHospitality MarketingEconomicsSocial Sciences

Publications per year

1990–2022

16

Publications

16

Consumer perception about fast food in India: an exploratory study

Anita Goyal, Nirmal Singh · British Food Journal · 2007 · 240 citations

Nutrition, Consumer Study, Fast Food Outlets +21

The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention

Anita Goyal, Pranay Verma · Journal of Strategic Marketing · 2022 · 54 citations

Customer Satisfaction, Brand Equity, Overall Brand Equity +12

Conjunctive use of saline and non-saline waters. II. Field comparisions of cyclic uses and mixing for wheat

R.K. Naresh, P.S. Minhas, Anita Goyal et al. · Agricultural Water Management · 1993 · 45 citations

Engineering, Water Resources, Agricultural Water Management +9

Consumer Perceived Associations of Masstige Brands: An Indian Perspective

Anita Goyal · Journal of Promotion Management · 2020 · 36 citations

Imaging and analysis of <i>Bacillus anthracis</i> spore germination

Mohd Saif Zaman, Anita Goyal, Gyanendra P. Dubey et al. · Microscopy Research and Technique · 2005 · 35 citations

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