Concepedia
Statistics
Publications
15
Citations
614
H-Index
14
Active since
2003
Affiliations
Lund University(Current)
Umeå University
King's College London
Stockholm School of Economics
Veronika Tarnovskaya is an author at Lund University specializing in business, marketing, and brand management.
Publications per year
2003–2022
The role of networks and matching in market entry to emerging retail markets
Ulf Elg, Pervez Ghauri, Veronika Tarnovskaya · International Marketing Review · 2008 · 119 citations
Business, Marketing, Retail Management +12
Market driving multinationals and their global sourcing network
Pervez Ghauri, Veronika Tarnovskaya, Ulf Elg · International Marketing Review · 2008 · 76 citations
Management, Strategic Management, Strategy +17
B2B brand equity: investigating the effects of human capital and relational trust
Galina Biedenbach, Peter Hultén, Veronika Tarnovskaya · Journal of Business and Industrial Marketing · 2018 · 52 citations
Business, Marketing, Marketing Management +8
Corporate rebranding failure and brand meanings in the digital environment
Veronika Tarnovskaya, Galina Biedenbach · Marketing Intelligence & Planning · 2018 · 51 citations
Business, Marketing, Marketing Management +15
Market-driving strategy implementation through global supplier relationships
Ulf Elg, Seyda Deligonul, Pervez Ghauri et al. · Industrial Marketing Management · 2011 · 45 citations
Management, Strategic Management, Strategy +14
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