Monika C. Schuhmacher

Digital infrastructure and entrepreneurial action-formation: A multilevel study

Philipp Schade, Monika C. Schuhmacher · Journal of Business Venturing · 2022 · 128 citations

Business, Entrepreneurship, Management Information Systems +7

Get the show on the road: Go-to-market strategies for e-innovations of start-ups

Sabine Kuester, Elisa Konya-Baumbach, Monika C. Schuhmacher · Journal of Business Research · 2017 · 125 citations

Management, Innovation Management, Strategy +12

Identification of Lead User Characteristics Driving the Quality of Service Innovation Ideas

Monika C. Schuhmacher, Sabine Kuester · Creativity and Innovation Management · 2012 · 90 citations

Business, Innovation Management, Marketing Strategy +12

What frugal products are and why they matter: A cross-national multi-method study

Sergej von Janda, Sabine Kuester, Monika C. Schuhmacher et al. · Journal of Cleaner Production · 2019 · 71 citations · Full text

Business, Marketing, Consumer Behavior +6

Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption

Elisa Konya-Baumbach, Monika C. Schuhmacher, Sabine Kuester et al. · International Journal of Research in Marketing · 2019 · 66 citations · Full text

Business, Innovation Management, Marketing +17