Elisa Konya-Baumbach

Someone out there? A study on the social presence of anthropomorphized chatbots

Elisa Konya-Baumbach, Miriam Biller, Sergej von Janda · Computers in Human Behavior · 2022 · 233 citations · Full text

Social Sciences, Communication, Social Psychology +14

Get the show on the road: Go-to-market strategies for e-innovations of start-ups

Sabine Kuester, Elisa Konya-Baumbach, Monika C. Schuhmacher · Journal of Business Research · 2017 · 125 citations

Management, Innovation Management, Strategy +12

Applying configurational theory to build a typology of ethnocentric consumers

Sven Feurer, Elisa Konya-Baumbach, Arch G. Woodside · International Marketing Review · 2016 · 81 citations · Full text

Business, International Business, Marketing +11

Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption

Elisa Konya-Baumbach, Monika C. Schuhmacher, Sabine Kuester et al. · International Journal of Research in Marketing · 2019 · 66 citations · Full text

Business, Innovation Management, Marketing +17

The zero-price effect in a multicomponent product context

Elisa Konya-Baumbach · International Journal of Research in Marketing · 2016 · 18 citations · Full text

Management, Economics, Marketing +7