Concepedia

Jean Boisvert

JB

Statistics

Publications

17

Citations

451

H-Index

14

Active since

1990

Affiliations

American University of Sharjah(Current)

Victoria University of Wellington

Jean Boisvert is an author at American University of Sharjah specializing in business, marketing, and brand management.

Top concepts

BusinessMarketingManagementBrand ManagementConsumer ResearchBrand EquityBrand AwarenessConsumer BehaviorBrandingBrand Strategy

Publications per year

1990–2023

17

Publications

17

How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement

Jean Boisvert, Nicholas J. Ashill · Journal of Services Marketing · 2011 · 86 citations

Customer Satisfaction, Consumer Research, Partial Least Squares +18

The spillover effect of downward line extensions on U.S. consumers’ evaluation of a French luxury parent brand: The role of branding strategies, authenticity, and fit

Jean Boisvert, Nicholas J. Ashill · Psychology and Marketing · 2018 · 43 citations · Full text

Consumer Research, Brand Strategy, Downward Extensions +19

The impact of branding strategies on horizontal and downward line extension of luxury brands

Jean Boisvert, Nicholas J. Ashill · International Marketing Review · 2018 · 41 citations

France Vs Usa, International Marketing, Brand Strategy +25

Permeability of Roller Compacted Concrete

Nemkumar Banthia, Michel Pigeon, J Marchand et al. · Journal of Materials in Civil Engineering · 1992 · 37 citations

Pavement Engineering, Engineering, Cement Manufacture +20

Toward a better understanding of key determinants and consequences of masstige consumption

Jean Boisvert, George Christodoulides, M. Sajid Khan · Journal of Business Research · 2023 · 32 citations

Economics, Consumer Choice, Key Determinants +9

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