Milad Farzin

eWOM through social networking sites and impact on purchase intention and brand image in Iran

Milad Farzin, Majid Fattahi · Journal of Advances in Management Research · 2018 · 216 citations

Customer Satisfaction, Digital Marketing, Consumer Study +27

Extending UTAUT2 in M-banking adoption and actual use behavior: Does WOM communication matter?

Milad Farzin, Marzieh Sadeghi, Fatemeh Yahyayi Kharkeshi et al. · Asian Journal of Economics and Banking · 2021 · 114 citations · Full text

Customer Satisfaction, Effort Expectancy, Digital Marketing +17

Effect of Social Media Marketing and eWOM on Willingness to Pay in the Etailing: Mediating Role of Brand Equity and Brand Identity

Milad Farzin, Marzie Sadeghi, Majid Fattahi et al. · Business Perspectives and Research · 2021 · 53 citations

Customer Satisfaction, Mediating Role, Digital Marketing +19

The determinants of eco-fashion purchase intention and willingness to pay

Milad Farzin, Hooman Shababi, Golnoosh Shirchi Sasi et al. · Spanish Journal of Marketing - ESIC · 2023 · 32 citations · Full text

Eco-fashion Consumption, Behavioral Decision Making, Consumer Study +22

The effect of sensory brand experience and brand equity on WTP a price premium in Iranian fast food restaurants: Mediating role of eWOM

Milad Farzin, Abolfazl Bagheri Abbassalikosh, Marzie Sadeghi et al. · Journal of Foodservice Business Research · 2021 · 26 citations

Customer Satisfaction, Digital Marketing, Consumer Study +16