Concepedia

Majid Fattahi

MF

5

Publications

411

Citations

5

H-Index

2018

Active since

Affiliations

Islamic Azad University Sari Branch(Current)

Islamic Azad University, Science and Research Branch

Majid Fattahi is an author at Islamic Azad University Sari Branch specializing in management, marketing, and customer satisfaction.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionCommunicationConsumer BehaviorDigital MarketingInteractive MarketingMarketing Communication

Publications per year

2018–2022

5

Publications

5

eWOM through social networking sites and impact on purchase intention and brand image in Iran

Milad Farzin, Majid Fattahi · Journal of Advances in Management Research · 2018 · 216 citations

Customer Satisfaction, Digital Marketing, Consumer Study +27

Extending UTAUT2 in M-banking adoption and actual use behavior: Does WOM communication matter?

Milad Farzin, Marzieh Sadeghi, Fatemeh Yahyayi Kharkeshi et al. · Asian Journal of Economics and Banking · 2021 · 114 citations · Full text

Customer Satisfaction, Effort Expectancy, Digital Marketing +17

Effect of Social Media Marketing and eWOM on Willingness to Pay in the Etailing: Mediating Role of Brand Equity and Brand Identity

Milad Farzin, Marzie Sadeghi, Majid Fattahi et al. · Business Perspectives and Research · 2021 · 53 citations

Customer Satisfaction, Mediating Role, Digital Marketing +19

The Influence of Social Network Characteristics on the Purchase Intention

Milad Farzin, Rahman Ghaffari, Majid Fattahi · Business Perspectives and Research · 2021 · 15 citations

Customer Satisfaction, Consumer Study, Social Network Characteristics +19

Patient engagement behaviors in hospitals: the role of word of mouth and patient helping behaviors

Majid Fattahi, Milad Farzin, Marzie Sadeghi et al. · International Journal of Pharmaceutical and Healthcare Marketing · 2022 · 13 citations

Rows per page

1–5 of 5