Concepedia

Rinalini Pathak Kakati

RP

Statistics

Publications

3

Citations

45

H-Index

3

Active since

2002

Affiliations

Gauhati University(Current)

Rinalini Pathak Kakati is an author at Gauhati University specializing in business, brand equity models, and marketing management.

Publications per year

2002–2013

3

Publications

3

Competitive Strategies and New Venture Performance

Rinalini Pathak Kakati, Udayan Dhar · Vikalpa The Journal for Decision Makers · 2002 · 17 citations · Full text

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Measuring Customer-Based Brand Equity through Brand Building Blocks for Durables

Rinalini Pathak Kakati, Smritishikha Choudhury · IUP Journal of Brand Management · 2013 · 15 citations

, , +12

Measuring Customer-Based Brand Equity Through Brand Building Blocks for Durables

Smritishikha Choudhury, Rinalini Pathak Kakati · SSRN Electronic Journal · 2013 · 13 citations · Full text

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