Smritishikha Choudhury

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Active since

2013

Affiliations

Krishna Kanta Handiqui State Open University(Current)

Smritishikha Choudhury is an author at Krishna Kanta Handiqui State Open University specializing in brand loyalty, brand management, and attitudinal brand loyalty.

ORCID

Publications per year

2013–2013

Publications

Measuring Customer-Based Brand Equity through Brand Building Blocks for Durables

Rinalini Pathak Kakati, Smritishikha Choudhury · IUP Journal of Brand Management · 2013 · 15 citations

Business, Marketing, Marketing Management +12

Measuring Customer-Based Brand Equity Through Brand Building Blocks for Durables

Smritishikha Choudhury, Rinalini Pathak Kakati · SSRN Electronic Journal · 2013 · 13 citations · Full text

Business, Marketing, Marketing Management +12

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