Concepedia
Statistics
Publications
16
Citations
2.8K
H-Index
13
Active since
1992
Affiliations
Emory University(Current)
Texas Tech University
Atul Parvatiyar is an author at Emory University specializing in management, marketing, and business.
Top concepts
ManagementBusinessMarketingConsumer ResearchConsumer BehaviorCustomer SatisfactionMarketing ManagementRelationship MarketingGlobal StrategyGlobal Marketing
Publications per year
1992–2023
The evolution of relationship marketing
Jagdish N. Sheth, Atul Parvatiyar · International Business Review · 1995 · 983 citations
Relationship Marketing, Customer Satisfaction, Management +4
Customer Relationship Management: Emerging Practice, Process, and Discipline
Atul Parvatiyar, Jagdish N. Sheth · 2002 · 684 citations
Sustainable Marketing: Market-Driving, Not Market-Driven
Jagdish N. Sheth, Atul Parvatiyar · Journal of Macromarketing · 2020 · 296 citations
Sustainable Consumption, Green Marketing, Sustainability Thinking +16
Evolving Relationship Marketing into a Discipline
Jagdish N. Sheth, Atul Parvatiyar · Journal of Relationship Marketing · 2002 · 293 citations
Relationship Marketing, Customer Satisfaction, Abstract Relationship Marketing +10
Towards a theory of business alliance formation
Jagdish N. Sheth, Atul Parvatiyar · Scandinavian International Business Review · 1992 · 132 citations
Business Alliance Formation, Management, Business +6
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