João Graça

Attached to meat? (Un)Willingness and intentions to adopt a more plant-based diet

João Graça, Maria Manuela Calheiros, Abílio Oliveira · Appetite · 2015 · 507 citations · Full text

Agriculture, Nutrition, Public Health Nutrition +7

Reducing meat consumption and following plant-based diets: Current evidence and future directions to inform integrated transitions

João Graça, Cristina Godinho, Mónica Trüninger · Trends in Food Science & Technology · 2019 · 440 citations · Full text

Agriculture, Nutrition, Nutritional Sciences +15

Meat, beyond the plate. Data-driven hypotheses for understanding consumer willingness to adopt a more plant-based diet

João Graça, Abílio Oliveira, Maria Manuela Calheiros · Appetite · 2015 · 280 citations · Full text

Agriculture, Food Science, Nutrition +14

Situating moral disengagement: Motivated reasoning in meat consumption and substitution

João Graça, Maria Manuela Calheiros, Abílio Oliveira · Personality and Individual Differences · 2015 · 144 citations

Social Sciences, Psychology, Social Psychology +9

Why are women less likely to support animal exploitation than men? The mediating roles of social dominance orientation and empathy

João Graça, Maria Manuela Calheiros, Abílio Oliveira et al. · Personality and Individual Differences · 2018 · 127 citations · Full text

Social Sciences, Psychology, Social Psychology +11