Tapan Kumar Panda

Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism

Tapan Kumar Panda, Anil Kumar, Suresh Kumar Jakhar et al. · Journal of Cleaner Production · 2019 · 413 citations · Full text

Socially Responsible Product, Green Marketing, Engineering +15

Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation

Gyan Prakash, Sangita Choudhary, Anil Kumar et al. · Journal of Retailing and Consumer Services · 2019 · 340 citations · Full text

Socially Responsible Product, Behavioral Sciences, Consumer Uncertainty +13

Do human critical success factors matter in adoption of sustainable manufacturing practices? An influential mapping analysis of multi-company perspective

Jaya Ahuja, Tapan Kumar Panda, Sunil Luthra et al. · Journal of Cleaner Production · 2019 · 83 citations · Full text

Education, Sustainable Innovation, Sustainable Operations +16

CREATING CUSTOMER LIFE TIME VALUE THROUGH EFFECTIVE CRM IN FINANCIAL SERVICES INDUSTRY

Tapan Kumar Panda · 2001 · 64 citations

Total Quality Management, Customer Satisfaction, Customer Experience +19

Does Emotional Appeal Work in Advertising? The Rationality Behind Using Emotional Appeal to Create Favorable Brand Attitude

Tapan Kumar Panda, Tapas K. Panda, Kamalesh Mishra · SSRN Electronic Journal · 2013 · 54 citations · Full text

Customer Satisfaction, Effective Use, Emotional Marketing +17