Concepedia

Kamalesh Mishra

KM

Statistics

Publications

2

Citations

183

H-Index

2

Active since

2013

Affiliations

Ravenshaw University(Current)

Kamalesh Mishra is an author at Ravenshaw University specializing in persuasion, brand equity, and interactive marketing.

Top concepts

Publications per year

2013–2015

2

Publications

2

A study on the impact of investment experience, gender, and level of education on overconfidence and self-attribution bias

Kamalesh Mishra, Mary J. Metilda · IIMB Management Review · 2015 · 129 citations · Full text

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Does Emotional Appeal Work in Advertising? The Rationality Behind Using Emotional Appeal to Create Favorable Brand Attitude

Tapan Kumar Panda, Tapas K. Panda, Kamalesh Mishra · SSRN Electronic Journal · 2013 · 54 citations · Full text

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