Publication | Open Access

Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism

Socially Responsible ProductGreen MarketingEngineeringSustainable MarketingConsumer ResearchBusinessSustainable DevelopmentEnvironmental Sustainability ModelConsumer BehaviorCorporate Social ResponsibilityManagementSustainabilityGreen Purchase IntentionGreen InnovationGreen Decision-makingMarketingGreen Brand LoyaltySocial Responsibility