Concepedia

Author

Joshua Butcher

Newcastle University

Also Known As

Joshua Butcher

4

Publications

32

Citations

1

H-Index

17

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Newcastle University
JB

About

Joshua Butcher is an author at Newcastle University specializing in brand management, visual culture, and brand equity.

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Education

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Management

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Brand Management

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Joshua Butcher

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1

Publications

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Citations

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H-Index

YearCitations

Visually communicating brand heritage on social media: champagne on Instagram

Joshua Butcher, Fabien Pecot

Journal of Product & Brand Management

2021

29

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