Concepedia

Soumya Sarkar

SS

Statistics

Publications

6

Citations

114

H-Index

6

Active since

2015

Affiliations

Indian Institute of Management Ranchi(Current)

Indian Institute of Technology Kharagpur

Soumya Sarkar is an author at Indian Institute of Management Ranchi specializing in marketing, brand management, and marketing management.

Publications per year

2015–2021

6

Publications

6

To brand or to rebrand: Investigating the effects of rebranding on brand equity and consumer attitudes

Subhadip Roy, Soumya Sarkar · Journal of Brand Management · 2015 · 38 citations

Business, Marketing, Marketing Management +14

Does CSR disclosure enhance corporate brand performance in emerging economy? Evidence from India

Soumya Sarkar, Manali Chatterjee, Titas Bhattacharjee · Journal of Indian Business Research · 2021 · 30 citations

Business, Marketing, Marketing Management +17

Impact of Voluntary Disclosures on Corporate Brand Equity

Soumya Sarkar, Titas Bhattacharjee · Corporate Reputation Review · 2017 · 13 citations

Business, Accountancy, Accounting +14

Corporate brand alignment in business markets: a practice perspective

Piyush Pranjal, Soumya Sarkar · Marketing Intelligence & Planning · 2020 · 13 citations

Business, Marketing, Marketing Management +12

Linking political brand image and voter perception in <scp>India</scp>: A political market orientation approach

Krishna DasGupta, Soumya Sarkar · Journal of Public Affairs · 2021 · 10 citations

Public Affairs, Marketing, Political Science +11

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