Antonio Pineda

‘Follow the closing of the campaign on streaming’: The use of Twitter by Spanish political parties during the 2014 European elections

Marina Ramos-Serrano, Jorge David Fernández Gómez, Antonio Pineda · New Media & Society · 2016 · 58 citations

European Elections, Social Medium Monitoring, Political Behavior +16

“Backstage moments during the campaign”: The interactive use of Instagram by Spanish political leaders

Antonio Pineda, Elena Bellido-Pérez, Ana I. Barragán-Romero · New Media & Society · 2020 · 40 citations

Social Medium Monitoring, Emerging Media, Online Communication +24

Branding, culture, and political ideology: Spanish patriotism as the identity myth of an iconic brand

Antonio Pineda, Paloma Sanz‐Marcos, María-Teresa Gordillo-Rodríguez · Journal of Consumer Culture · 2020 · 19 citations

Colonialism, Latin American Study, Brand Strategy +29

Celebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party’s April 2019 Election Campaign

Jorge David Fernández Gómez, Antonio Pineda, María-Teresa Gordillo-Rodríguez · Journal of Political Marketing · 2021 · 16 citations · Full text

Individualism in Western advertising: A comparative study of Spanish and US newspaper advertisements

Antonio Pineda, Víctor Hernández‐Santaolalla, María del Mar Rubio-Hernández · European Journal of Communication · 2015 · 13 citations

Cultural Consumption, Targeted Advertising, Consumer Research +25