Concepedia
3
Publications
60
Citations
H-Index
2020
Active since
Affiliations
Universidad de Sevilla(Current)
María-Teresa Gordillo-Rodríguez is an author at Universidad de Sevilla specializing in spanish, fashion, and brand development.
Top concepts
SpanishArtsCultureFashionBrandingLanguagePoliticsMarketingManagementColonialism
Publications per year
2020–2021
Politicians self-representation on instagram: the professional and the humanized candidate during 2019 spanish elections
María-Teresa Gordillo-Rodríguez, Elena Bellido-Pérez · Observatorio (OBS*) · 2021 · 25 citations · Full text
Social Medium Monitoring, Emerging Media, Public Opinion +24
Branding, culture, and political ideology: Spanish patriotism as the identity myth of an iconic brand
Antonio Pineda, Paloma Sanz‐Marcos, María-Teresa Gordillo-Rodríguez · Journal of Consumer Culture · 2020 · 19 citations
Colonialism, Latin American Study, Brand Strategy +29
Celebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party’s April 2019 Election Campaign
Jorge David Fernández Gómez, Antonio Pineda, María-Teresa Gordillo-Rodríguez · Journal of Political Marketing · 2021 · 16 citations · Full text
Rows per page
1–3 of 3