Concepedia
2
Publications
42
Citations
H-Index
2020
Active since
Affiliations
Universidad de Sevilla(Current)
Paloma Sanz‐Marcos is an author at Universidad de Sevilla specializing in spanish, international communication, and television.
Top concepts
SpanishArtsCultureFashionBrandingLanguageMarketingSociologyManagementTelevision
Publications per year
2020–2020
Consumo televisivo y nivel de interacción y participación social en redes sociales: Análisis de las audiencias millennials en la campaña electoral de España
Cristina González Oñate, Gloria Jiménez-Marín, Paloma Sanz‐Marcos · El Profesional de la Informacion · 2020 · 23 citations · Full text
Digital Society, Social Integration, Political Behavior +24
Branding, culture, and political ideology: Spanish patriotism as the identity myth of an iconic brand
Antonio Pineda, Paloma Sanz‐Marcos, María-Teresa Gordillo-Rodríguez · Journal of Consumer Culture · 2020 · 19 citations
Colonialism, Latin American Study, Brand Strategy +29
Rows per page
1–2 of 2