Cristina González Oñate

Use, consumption and knowledge of new technologies by elderly people in France, United Kingdom and Spain

Cristina González Oñate, Carlos Fanjul Peyró, Francisco Cabezuelo-Lorenzo · Comunicar · 2015 · 74 citations · Full text

Digital Society, New Technologies, Engineering +24

Consumo televisivo y nivel de interacción y participación social en redes sociales: Análisis de las audiencias millennials en la campaña electoral de España

Cristina González Oñate, Gloria Jiménez-Marín, Paloma Sanz‐Marcos · El Profesional de la Informacion · 2020 · 23 citations · Full text

Digital Society, Social Integration, Political Behavior +24

eGamers’ influence in brand advertising strategies. A comparative study between Spain and Korea

Carlos Fanjul Peyró, Cristina González Oñate, Pedro-Jesús Peña-Hernández · Comunicar · 2018 · 21 citations · Full text

Entertainment Marketing, Online Gaming, Digital Marketing +24

Adolescents and body cult: the influence of Internet advertising in search of the idealised male

Carlos Fanjul Peyró, Lorena López Font, Cristina González Oñate · Doxa Comunicación Revista interdisciplinar de estudios de comunicación y ciencias sociales · 2019 · 19 citations · Full text

Targeted Advertising, Advertising Images, Consumer Research +23

Effective communication models in advertising campaigns. A strategic analysis in the search for effectiveness

Cristina González Oñate, Pablo Vazquez-Cagiao, Eduard Farrán-Teixidó · Communication & Society · 2019 · 18 citations · Full text

Marketing Analytics, Customer Satisfaction, Effectiveness Awards +23