1
Publications
18
Citations
1
H-Index
2019
Active since
Affiliations
Universidad Complutense de Madrid(Current)
Pablo Vazquez-Cagiao is an author at Universidad Complutense de Madrid specializing in customer satisfaction, advertising effectiveness, and interactive marketing.
Top concepts
ArtsMarketingJournalismManagementAdvertisingCommunicationConsumer ResearchDigital MarketingMass CommunicationMarketing Analytics
Publications per year
2019–2019
1
1
Cristina González Oñate, Pablo Vazquez-Cagiao, Eduard Farrán-Teixidó · Communication & Society · 2019 · 18 citations · Full text
Marketing Analytics, Customer Satisfaction, Effectiveness Awards +23
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