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Pedro-Jesús Peña-Hernández

PP

1

Publications

21

Citations

1

H-Index

2018

Active since

Affiliations

Universitat Jaume I(Current)

Pedro-Jesús Peña-Hernández is an author at Universitat Jaume I specializing in brand equity, interactive marketing, and brand management.

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Publications per year

2018–2018

1

Publications

1

eGamers’ influence in brand advertising strategies. A comparative study between Spain and Korea

Carlos Fanjul Peyró, Cristina González Oñate, Pedro-Jesús Peña-Hernández · Comunicar · 2018 · 21 citations · Full text

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