Concepedia

Pravat K. Choudhury

PK

Statistics

Publications

6

Citations

226

H-Index

6

Active since

1986

Affiliations

Howard University(Current)

Lingnan University

Pravat K. Choudhury is an author at Howard University specializing in marketing, marketing management, and business.

Publications per year

1986–2008

6

Publications

6

Effect of assimilation on consumer susceptibility to interpersonal influence

Denver D’Rozario, Pravat K. Choudhury · Journal of Consumer Marketing · 2000 · 68 citations

Social Sciences, Social Psychology, Sociology +13

Marketplace diversity and cost‐effective marketing strategies

Geng Cui, Pravat K. Choudhury · Journal of Consumer Marketing · 2002 · 54 citations

Business, Marketing, Marketing Management +9

Recall Versus Recognition As a Measure of Price Awareness

Kent B. Monroe, Christine Pacelli Powell, Pravat K. Choudhury · ACR North American Advances · 1986 · 43 citations

Business, Marketing, Marketing Management +14

Consumer Interests and the Ethical Implications of Marketing: A Contingency Framework

Geng Cui, Pravat K. Choudhury · Journal of Consumer Affairs · 2003 · 40 citations

Business, Marketing, Marketing Management +13

Marketing Airline Services in Malaysia: A Consumer Satisfaction Orientation Approach

Philemon Oyewole, Muthulakshmi Sankaran, Pravat K. Choudhury · DOAJ (DOAJ: Directory of Open Access Journals) · 2007 · 11 citations · Full text

Business, Marketing, Marketing Management +11

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