Purificación Alcaide‐Pulido

Development of a model to analyze HEI image: a case based on a private and a public university

Purificación Alcaide‐Pulido, Héléna Alves, Belén Gutiérrez-Villar · Journal of Marketing for HIGHER EDUCATION · 2017 · 47 citations

Education, Higher Education, Marketing +6

Fact-Checking Skills And Project-Based Learning About Infodemic And Disinformation

Marta Pérez Escolar, Eva Ordóñez Olmedo, Purificación Alcaide‐Pulido · Thinking Skills and Creativity · 2021 · 26 citations

Education, Educational Technology, Project Management +13

The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students

Purificación Alcaide‐Pulido, Helen O’Sullivan, Chris Chapleo · Journal of Marketing for HIGHER EDUCATION · 2021 · 19 citations

Business, Higher Education, Marketing +15

Happiness at Work among Public Relations Practitioners in Spain

José Antonio Muñiz Velázquez, Alejandro José Tapia Frade, Javier Lozano Delmar et al. · International Journal of Environmental Research and Public Health · 2022 · 19 citations · Full text

Management, Psychology, Sociology +17

Measuring a University’s Image: Is Reputation an Influential Factor?

Belén Gutiérrez-Villar, Purificación Alcaide‐Pulido, Mariano Carbonero-Ruz · Education Sciences · 2021 · 17 citations · Full text

Education, Educational Measurement, Higher Education +9