Concepedia

Peter H. Farquhar

PH

21

Publications

2.5K

Citations

18

H-Index

1975

Active since

Affiliations

Carnegie Mellon University(Current)

Claremont Graduate University

University of California, Davis

Northwestern University

The University of Osaka

Peter H. Farquhar is an author at Carnegie Mellon University specializing in management, business, and decision theory.

Top concepts

ManagementBusinessDecision TheoryEconomicsDecision ScienceBehavioral Decision MakingMarketingMechanism DesignStatisticsEngineering

Publications per year

1975–1996

21

Publications

21

MANAGING BRAND EQUITY

Peter H. Farquhar · 1989 · 847 citations

Marketing, Management, Brand Strategy +6

State of the Art—Utility Assessment Methods

Peter H. Farquhar · Management Science · 1984 · 440 citations

Engineering, Behavioral Decision Making, Decision Analysis +24

Impact of Dominance and Relatedness on Brand Extensions

Paul M. Herr, Peter H. Farquhar, Russell H. Fázio · Journal of Consumer Psychology · 1996 · 170 citations

A Balance Model for Evaluating Subsets of Multiattributed Items

Peter H. Farquhar, Vithala R. Rao · Management Science · 1976 · 145 citations

Engineering, Decision Analysis, Business Analytics +19

A Brief History of Research on Phantom Alternatives: Evidence for Seven Empirical Generalizations About Phantoms

Anthony R. Pratkanis, Peter H. Farquhar · Basic and Applied Social Psychology · 1992 · 136 citations

Behavioral Decision Making, Choice Theory, Revealed Preference +20

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