Concepedia

Néji Bouslama

NB

Statistics

Publications

6

Citations

215

H-Index

6

Active since

2010

Affiliations

Tunis El Manar University(Current)

Néji Bouslama is an author at Tunis El Manar University specializing in marketing, management, and consumer behavior.

Top concepts

MarketingManagementBusinessUser ExperienceConsumer BehaviorConsumer ResearchPurchase IntentionHospitality IndustryHospitality MarketingArts

Publications per year

2010–2023

6

Publications

6

Effect of religiosity on luxury consumer behavior: the case of the Tunisian Muslim

Fawzi Dekhil, Hajer Boulebech, Néji Bouslama · Journal of Islamic marketing · 2017 · 58 citations

Consumer Study, Religiosity, Value Theory +22

The Effect of the Congruence between Brand Personality and Self-Image on Consumer’s Satisfaction and Loyalty: A Conceptual Framework

Mohamed Achouri, Néji Bouslama · IBIMA Business Review · 2010 · 57 citations · Full text

The Impact of Virtual Reality (VR) Tour Experience on Tourists’ Intention to Visit

Chourouk Ouerghemmi, Myriam Ertz, Néji Bouslama et al. · Information · 2023 · 40 citations · Full text

Media Richness Theory, Tourism Management, Communication +18

Eating halal: a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food

Aida Loussaief, Julia Lin, Huu Phuc Dang et al. · Asia Pacific Journal of Marketing and Logistics · 2023 · 27 citations

Behavioral Decision Making, Consumer Study, Social Psychology +22

The Adoption of the E-Banking: Validation of the Technology Acceptance Model

Regaieg Essafi Raida, Néji Bouslama · Technology and Investment · 2013 · 23 citations · Full text

Customer Satisfaction, Innovation Adoption, Digital Marketing +16

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