Glenna L. Read

Same-Sex Couples in Advertisements: An Investigation of the Role of Implicit Attitudes on Cognitive Processing and Evaluation

Glenna L. Read, Irene I. van Driel, Robert F. Potter · Journal of Advertising · 2018 · 51 citations · Full text

Behavioral Decision Making, Social Psychology, Consumer Research +27

Changing Attitudes on Social Media: Effects of Fear and Information in Green Advertising on Non-Green Consumers

Matthew Pittman, Glenna L. Read, Jie Chen · Journal of Current Issues & Research in Advertising · 2021 · 49 citations

Green Marketing, Social Marketing, Consumer Research +18

Increased Cognitive Load during Video Game Play Reduces Rape Myth Acceptance and Hostile Sexism after Exposure to Sexualized Female Avatars

Glenna L. Read, Teresa Lynch, Nicholas L. Matthews · Sex Roles · 2018 · 35 citations

Sexual Cultures, Behavioral Sciences, Sexualized Female Avatars +14

Free Smiles Are Worth a Lot for Social Media Influencers: The Mediating Roles of Warmth, Competence, and Admiration

Taeyeon Kim, Glenna L. Read · Cyberpsychology Behavior and Social Networking · 2020 · 25 citations

Social Psychology, Mediating Roles, Social Influence +24

Examining desensitization using facial electromyography:Violent videogames, gender, and affective responding

Glenna L. Read, Mary E. Ballard, Lisa Emery et al. · Computers in Human Behavior · 2016 · 19 citations

Facial Electromyography, Behavioral Sciences, Emotion Regulation +11