Concepedia

Hailu Getnet

HG

2

Publications

45

Citations

2

H-Index

2018

Active since

Affiliations

Macquarie University(Current)

Hailu Getnet is an author at Macquarie University specializing in business, innovation management, and business strategy.

Top concepts

BusinessMarketingInnovationManagementBusiness StrategySocial InnovationProduct ExperienceInnovation Management

Publications per year

2018–2022

2

Publications

2

Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties

Hailu Getnet, Aron O’Cass, Hormoz Ahmadi et al. · Industrial Marketing Management · 2018 · 34 citations

Marketing, Consumer-driven Product Development, Product Innovativeness +9

Creating memorable experiences of cultural hallmark event in Thailand

Watchara Chiengkul, Supawat Meeprom, Hailu Getnet · Tourism and Hospitality Research · 2022 · 11 citations

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