Supawat Meeprom

Examining the effect of perceived quality of authentic souvenir product, perceived value, and satisfaction on customer loyalty

Chompoonut Suttikun, Supawat Meeprom · Cogent Business & Management · 2021 · 49 citations · Full text

Customer Satisfaction, Online Customer Behavior, Service Quality +14

Investigating the perceived quality of a special event and its influence on perceived value and behavioural intentions in a special event in Thailand

Supawat Meeprom, Tongrawee Silanoi · International Journal of Event and Festival Management · 2020 · 45 citations

Quality Of Life, Customer Satisfaction, Behavioural Intentions +16

Unpacking the role of self-congruence, attendee engagement and emotional attachment in cultural events

Supawat Meeprom, Pipatpong Fakfare · International Journal of Event and Festival Management · 2021 · 30 citations

Tourism Management, Social Psychology, Education +25

Cannabis-infused food: Uncovering effective conditions for achieving well-being perception and choice behavior among young adult consumers

Supawat Meeprom, Pongphan Sathatip, Chichaya Leruksa et al. · Food Quality and Preference · 2023 · 27 citations

Food Choice, Cannabis Use, Behavioral Sciences +10

Consumer experience co-creation in speciality coffee through social media sharing: its antecedents and consequences

Tongrawee Silanoi, Supawat Meeprom, Porramate Jaratmetakul · International Journal of Quality and Service Sciences · 2022 · 25 citations

Customer Experience, Digital Marketing, Consumer Study +26