Concepedia

Porramate Jaratmetakul

PJ

2

Publications

37

Citations

2

H-Index

2022

Active since

Affiliations

Khon Kaen University(Current)

Porramate Jaratmetakul is an author at Khon Kaen University specializing in consumer research, consumer behavior, and management.

Top concepts

MarketingManagementConsumer CultureConsumer BehaviorConsumer ResearchArtsHealthCultureBrandingBusiness

Publications per year

2022–2023

2

Publications

2

Consumer experience co-creation in speciality coffee through social media sharing: its antecedents and consequences

Tongrawee Silanoi, Supawat Meeprom, Porramate Jaratmetakul · International Journal of Quality and Service Sciences · 2022 · 25 citations

Customer Experience, Digital Marketing, Consumer Study +26

Examining the effect of consumer experience on co-creation and loyalty for healthy meat consumption

Supawat Meeprom, Porramate Jaratmetakul, Wuttigrai Boonkum · Frontiers in Sustainable Food Systems · 2023 · 12 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Study +19

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