Chompoonut Suttikun

A qualitative exploration of day spa therapists' work motivations and job satisfaction

Chompoonut Suttikun, Hyo Jung Chang, Hamilton Bicksler · Journal of Hospitality and Tourism Management · 2017 · 59 citations

Job Satisfaction, Qualitative Exploration, Performance Studies +8

The Effect of Green Self-Identity on Perceived Image, Warm Glow and Willingness to Purchase: A New Generation’s Perspective towards Eco-Friendly Restaurants

Patcharaporn Mahasuweerachai, Chompoonut Suttikun · Sustainability · 2022 · 51 citations · Full text

Green Marketing, Consumer Study, Value Theory +22

Examining the effect of perceived quality of authentic souvenir product, perceived value, and satisfaction on customer loyalty

Chompoonut Suttikun, Supawat Meeprom · Cogent Business & Management · 2021 · 49 citations · Full text

Customer Satisfaction, Online Customer Behavior, Service Quality +14

An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions

Hyo Jung Chang, Michael W. O’Boyle, Ronald C. Anderson et al. · Journal of Consumer Behaviour · 2016 · 36 citations

Behavioral Decision Making, Consumer Study, Consumer Research +25

The influence of status consumption and social media marketing strategies on consumers’ perceptions of green and CSR strategies: How the effects link to emotional attachment to restaurants

Chompoonut Suttikun, Patcharaporn Mahasuweerachai · Journal of Hospitality and Tourism Management · 2023 · 28 citations

Status Consumption, Consumer Decision Making, Social Media +12