Patcharaporn Mahasuweerachai

The Effect of Green Self-Identity on Perceived Image, Warm Glow and Willingness to Purchase: A New Generation’s Perspective towards Eco-Friendly Restaurants

Patcharaporn Mahasuweerachai, Chompoonut Suttikun · Sustainability · 2022 · 51 citations · Full text

Green Marketing, Consumer Study, Value Theory +22

The influence of status consumption and social media marketing strategies on consumers’ perceptions of green and CSR strategies: How the effects link to emotional attachment to restaurants

Chompoonut Suttikun, Patcharaporn Mahasuweerachai · Journal of Hospitality and Tourism Management · 2023 · 28 citations

Status Consumption, Consumer Decision Making, Social Media +12

The Impact of Destination Image on Value, Satisfaction, and Loyalty: Moderating Effects of Tourist Characteristics and Involvement

Patcharaporn Mahasuweerachai, Hailin Qu · ScholarWorks@UMassAmherst (University of Massachusetts Amherst) · 2011 · 17 citations · Full text

The Power of Personal Norms and Green Message Framing Persuade Consumers’ Willingness to Pay Premium Prices at Eco-friendly Restaurants

Patcharaporn Mahasuweerachai, Chompoonut Suttikun · Journal of International Food & Agribusiness Marketing · 2023 · 15 citations

From pride to plate: how feelings of pride and guilt lead Gen Z to plant-based consumption at restaurants

Patcharaporn Mahasuweerachai, Chompoonut Suttikun, William Hamilton Bicksler · Young Consumers Insight and Ideas for Responsible Marketers · 2023 · 13 citations

Social Psychology, Value Theory, Consumer Research +27