1
Publications
26
Citations
1
H-Index
2019
Active since
Affiliations
Universitas Mahasaraswati Denpasar(Current)
Alviccenia Lailatul Mukaromah is an author at Universitas Mahasaraswati Denpasar specializing in business, customer satisfaction, and consumer research.
Top concepts
BusinessMarketingManagementBrand EquityBrand AwarenessGreen MarketingConsumer BehaviorConsumer ResearchPurchase IntentionCustomer Satisfaction
Publications per year
2019–2019
1
1
The Effect of Green Marketing, Brand Awareness and Price Perception on Purchase Decision
Alviccenia Lailatul Mukaromah, I Gusti Ngurah Agung Eka Teja Kusuma, Ni Putu Nita Anggraini · International Journal of Applied Business and International Management · 2019 · 26 citations · Full text
Customer Satisfaction, Effect Green Marketing, Consumer Decision Making +15
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