8
Publications
237
Citations
8
H-Index
2013
Active since
Jae-Gu Yu is an author at Chung Cheong University specializing in sports marketing, management, and motivation.
Top concepts
ManagementSports MarketingBusinessMarketingMotivationTourismSocial SciencesBehavioral ScienceSports ConsumptionPerformance Studies
Publications per year
2013–2023
8
8
Social motivations and consumption behavior of spectators attending a Formula one motor-racing event
Suk-Kyu Kim, Kevin K. Byon, Jae-Gu Yu et al. · Social Behavior and Personality An International Journal · 2013 · 35 citations · Full text
Behavioral Decision Making, Consumer Study, Social Psychology +23
Rows per page
1–5 of 8