Maureen Whitehead

Statistics

Publications

Citations

252

H-Index

Active since

1991

Affiliations

Manchester Metropolitan University(Current)

Maureen Whitehead is an author at Manchester Metropolitan University specializing in business, international retail operations, and retail management.

Publications per year

1991–2003

Publications

The naked truth of celebrity endorsement

Angela Byrne, Maureen Whitehead, Steven Breen · British Food Journal · 2003 · 200 citations

Business, Marketing, Marketing Management +15

Internationalization of Retailing: Developing NewPerspectives

Maureen Whitehead · European Journal of Marketing · 1992 · 31 citations

Business, International Business, Retail Management +14

INTERNATIONAL FRANCHISING – MARKS & SPENCER: ACASE STUDY

Maureen Whitehead · International Journal of Retail & Distribution Management · 1991 · 21 citations

Business, International Business, Retail Management +15

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