Concepedia

Author

Lars Binckebanck

Berlin School of Economics and Law

Also Known As

Binckebanck, Lars, Binckebanck, Lars 1969-, Lars Binckebanck

72

Publications

316

Citations

11

H-Index

15

Concepts

All Affiliations

Berlin School of Economics and Law
LB

About

Lars Binckebanck is an author at Berlin School of Economics and Law specializing in brand management, marketing insights, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

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2

Management

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67

3

Marketing

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1

67

4

Brand Building

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1

67

5

Brand Development

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Lars Binckebanck

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1

Publications

67

Citations

1

H-Index

YearCitations

Sales force impact on B‐to‐B brand equity: conceptual framework and empirical test

Carsten Baumgarth, Lars Binckebanck

Journal of Product & Brand Management

2011

67

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