Concepedia

Kojo Saffu

KS

17

Publications

914

Citations

16

H-Index

1998

Active since

Affiliations

Brock University(Current)

Charles Darwin University

Matej Bel University

University of Manchester

University of Ghana

Kojo Saffu is an author at Brock University specializing in management, business, and strategic management.

Top concepts

ManagementBusinessStrategic ManagementMarketingBusiness StrategyStrategyInternational MarketingCultureEducationConsumer Research

Publications per year

1998–2016

17

Publications

17

Strategic value and electronic commerce adoption among small and medium‐sized enterprises in a transitional economy

Kojo Saffu, John H. Walker, Robert Ebo Hinson · Journal of Business and Industrial Marketing · 2008 · 146 citations

Customer Satisfaction, Enterprise Business Transformation, Innovation Adoption +22

The role and impact of culture on South Pacific island entrepreneurs

Kojo Saffu · International Journal of Entrepreneurial Behaviour & Research · 2003 · 89 citations

Business Culture, Education, International Entrepreneurship +18

Planning and Performance of Small and Medium Enterprise Operators in a Country in Transition

Attahir Yusuf, Kojo Saffu · Journal of Small Business Management · 2005 · 84 citations

Enterprise Business Transformation, Business Intelligence, Industrial Organization +20

An Assessment of the Consumer Ethnocentric Scale (CETSCALE) in an Advanced and Transitional Country: The Case of Canada and Russia

Kojo Saffu, John H. Walker · 2005 · 72 citations

International Marketing, Consumer Study, Consumer Research +19

The role of consumer ethnocentrism in a buy national campaign in a transitioning country

Kojo Saffu, John H. Walker, Marica Mazurek · International Journal of Emerging Markets · 2010 · 65 citations

Transitioning Country, International Marketing, Structured Questionnaire +22

Rows per page

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