Concepedia

Marica Mazurek

MM

4

Publications

188

Citations

4

H-Index

2010

Active since

Affiliations

Brock University(Current)

Matej Bel University

Marica Mazurek is an author at Brock University specializing in management, marketing, and customer satisfaction.

Top concepts

MarketingManagementBusinessE-businessConsumer ResearchDigital MarketingInnovation AdoptionStrategic ManagementCustomer SatisfactionCulture

Publications per year

2010–2020

4

Publications

4

The role of consumer ethnocentrism in a buy national campaign in a transitioning country

Kojo Saffu, John H. Walker, Marica Mazurek · International Journal of Emerging Markets · 2010 · 65 citations

Transitioning Country, International Marketing, Structured Questionnaire +22

An Empirical Study of Factors Influencing E-Commerce Adoption/Non-Adoption in Slovakian SMEs

John H. Walker, Kojo Saffu, Marica Mazurek · Journal of Internet Commerce · 2016 · 64 citations

Customer Satisfaction, Innovation Adoption, Global Emergence +19

Perceived Strategic Value and e-Commerce Adoption among SMEs in Slovakia

Kojo Saffu, John H. Walker, Marica Mazurek · Journal of Internet Commerce · 2012 · 44 citations

Customer Satisfaction, Innovation Adoption, Business-to-business Research +20

Adolescents’ use of influence tactics with parents in family travel decision making: A cross-societal comparison in Eastern Europe

Wen-Shen Yen, Che‐Jen Su, Yi-Fang Lan et al. · The Social Science Journal · 2020 · 15 citations

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