Concepedia

Sana Abbas Kaimkhani

SA

2

Publications

52

Citations

2

H-Index

2017

Active since

Sana Abbas Kaimkhani is an author specializing in advertising, fashion, and management.

Top concepts

FashionMarketingManagementAdvertisingConsumer ResearchCultureEngineeringBrand EquityCommunicationBrand Awareness

Publications per year

2017–2021

2

Publications

2

Effect of Visual Merchandising Elements of Retail Store on Consumer Attention

Yasir Ali Soomro, Sana Abbas Kaimkhani, Javeria Iqbal · Journal of Business Strategies · 2017 · 30 citations · Full text

Customer Satisfaction, Consumer Attention, Engineering +16

The Impact of Guerrilla Marketing on Brand Image: Evidence from Millennial Consumers in Pakistan

Yasir Ali Soomro, Yasser Baeshen, Fozan Alfarshouty et al. · Journal of Asian Finance Economics and Business · 2021 · 22 citations · Full text

Culture, Advertising, Consumer Culture +10

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